Clik here to view.
The Unifying Theme
If you’re about to start an information product, where do you start? You start with the Unifying Theme. So what is a unifying theme? It’s the glue that binds it all together. How do you create that...
View ArticleClik here to view.
The Difference Between Waiting Lists And Demand
Most people confuse the concept of waiting list and demand. Waiting lists are purely based on having a list. Without a list, you can’t get started. But what is the difference between demand and the...
View ArticleClik here to view.
Planning For Chaos
On the perfect day nothing goes wrong. And yet when was the last time you had a perfect day? Never, right? Because on any given day something goes wrong. Chaos steps in and ruins your day. But what if...
View ArticleClik here to view.
The Core of Talent: Writer’s Block
Why do you get stuck when you set out to do something creative? And how does pattern recognition help you to move ahead? Find out how you can harness pattern recognition and overcome any blocks.
View ArticleClik here to view.
Email Signatures
Email signatures are a very powerful way to get your customers interested. And most of us write some really dopey signatures. So how do you get a good email signature that gets customers to your Web...
View ArticleClik here to view.
The Benchmarks When Dealing Strategic Alliances
Why don’t strategic alliances work as well as they should? The reason why strategic alliances fail is because you don’t go through the steps. So what are the steps? And why should you slow things down...
View ArticleClik here to view.
The Tuna Sandwich Principle
Most of us are busy chasing success? But what is success? And how would you know you’re successful? The answer lies in a simple conversation between comic book characters: Calvin and Hobbes. Hobbes...
View ArticleClik here to view.
How do you kill interruptions when you’re speaking?
You’re in the middle of your speech and someone interrupts. You hate that don’t you? So how do you prevent and effectively kill interruptions? And why are the five minutes critical to kill...
View ArticleClik here to view.
Who Will Become A Better Article Writer?
Can you tell who will become a better article writer just by looking at a list of customers? Of course you can—if you follow this simple principle. So what’s the principle?
View ArticleClik here to view.
The Power of Sequential Selling
Most of us want to make the sale. But in doing so, we don’t realise the power of sequential selling. So what is sequential selling? And how can you harness it to your advantage?
View ArticleClik here to view.
The Three-Prong System
So you started out in business to get control. Then some where along the way you lost control. Why do we lose control? And how do we get it back? Better still, how do we create a system that lets us...
View ArticleClik here to view.
Why Most Interviewers Are Just Plainly Bad At Interviewing
Some time in your lifetime, you’ll need to interview someone. And you’ll make the same mistake as most bad interviewers. You’ll talk too much. So what is it that constitutes a good interview? And how...
View ArticleClik here to view.
The Core Structure of Interviews
So how do you go about creating a superb interview? You have to understand the core structure of course. And the interview starts long before the interview itself. The elements of the interview need...
View ArticleClik here to view.
The Art Of Convincing Clients
Most of us are hopeless at getting clients to see things our way. So how do you get customers to your side of the fence? You can’t change their mind or their perception. And you can’t tell them...
View ArticleClik here to view.
The Batman Vs Superman Syndrome: How This Relates To Your Website
If you had the chance to choose between Batman or Superman, who would you relate to as a character? Batman’s just a normal person and so we relate to him. And this same concept applies to your Web...
View ArticleClik here to view.
What is Sales?: Transfer Of Enthusiam
Let’s say you go out to dinner tonight. And you have the lousiest waitress in front of you. How does this affect your decision to buy the product? Notice something. The food hasn’t changed, the chef...
View ArticleClik here to view.
The Recession of 2016
Ok, so did you know there’s going to be a recession in 2016? How do I know? The funny thing is everyone already knows that this recession is coming. But how could we know? And what if we did know? How...
View ArticleClik here to view.
Destructive Self Editing When Creating Information
Self-editing is a curse. As soon as we start to create some information we start to edit. And immediately your project comes to a standstill. So yeah, we know that self-editing is a curse. But how do...
View ArticleClik here to view.
The Two-Minute Noodle Factor (How To Avoid Overload)
When you create information you want to create something that’s quick and easy. Even if you have a lot of information, there is indeed a way that you get the customer an “instant hit”; an “instant...
View ArticleClik here to view.
Why Photos Cannot Be Problem Based
If you’ve read The Brain Audit, you quickly understand that problems get the attention of the customer. So what do you tend to do next? You write your headline as a “problem” and then you proceed to...
View ArticleClik here to view.
Why You Need Consistency If You Want To Succeed
It doesn’t matter it’s a business or personal matter, consistency is critical. So what do we mean by consistency? And why does it make or break you as a person?
View ArticleClik here to view.
How To Use Social Media To Market Your Books
You’ve probably been wondering how to market a book using social media. And you don’t have a clue. But voilà, there’s someone who’s done it before. And she’s willing to let you know how to go about...
View ArticleClik here to view.
The Best Way To Get Excitement In Your Voice Recording
When you’re doing a recording, the excitement just dies. And it’s painful for the listener. But there’s a way around this painful lack of excitement. Find out how.
View ArticleClik here to view.
Homestudy Vs Live Pricing: Should there be a difference?
How do you decide the difference between the pricing of a live workshop and a homestudy? Should the homestudy be cheaper? Or more expensive?
View ArticleClik here to view.
Saying Hello To Customers: Why It’s Important
When we started Psychotactics in 2002, we started having conversations with customers. But hey, they weren’t customers. They were just people who subscribed. And then they became customers. But how...
View ArticleClik here to view.
Removing Ums From Your Speech
You’ve heard it. Um, um, like, like, um. And it’s in your speech, it’s in your podcasts and everywhere. And guess what? You can get rid of the ums in about 15 minutes from now. How? Find out for...
View ArticleClik here to view.
Spinning Plates: How To Manage Dozens of Projects
Some people seem to have the knack to handle dozens of projects. And you’re not sure you can quite do it. But you do it anyway. And then things start to unravel. But there’s a way to make sure you get...
View ArticleClik here to view.
Coffee Spillover Point: Why Customers Leave
Customers don’t just leave. They leave gradually. And yet you’ve never noticed the things you’ve done to create that problem. And si, it’s a problem alright. So how do you keep customers from leaving?
View ArticleClik here to view.
Why Most Of Us Struggle To Learn
It’s hard work trying to learn a new skill. And guess what? When you’re trying to learn, someone is making it very hard for you by taking the fun out of learning. So why on earth would they do that?...
View ArticleClik here to view.
Why Work Smarter Not Harder Is A Bunch of Nonsense
Most people tell you: Work Smarter, Not Harder. What a bunch of rubbish! Most people who are the best in their field work harder—and smarter! So what’s the secret and how do you learn efficiencies?
View ArticleClik here to view.
Do You Take Decisions That Ensure Long-Term Success?
Air New Zealand sold $4 million worth of tickets in 24 hours. But what has that got to do with your long-term success?
View ArticleClik here to view.
Three Minute Night-Planning: Why It Revs Up Your Productivity
Most of us don’t really plan before we go to bed. And in doing so, we don’t let our brains get into a state of readiness for the next day. Find out why just three minutes at night can really speed the...
View ArticleClik here to view.
Time Well Wasted: Does Such A Concept Exist?
What’s the difference between “time well wasted” vs. “time well spent?”
View ArticleClik here to view.
Selling To Competition: Is It An Insane Strategy?
Most of us would want to hide our strategies from the competition. Why would you want them to know what you’re up to? And yet, selling to competition is the smartest thing you can do. Here’s why.
View ArticleClik here to view.
Connection More Important
You were always told not to communicate when you’re unhappy or angry. That’s probably a good idea if you’re going to chew someone’s head off. But it’s bad advice for writing newsletters. Find out why.
View ArticleClik here to view.
The Rabia Story: The Key To Greatness
No one actually starts off being a great artist. Or a great copywriter. What’s the key that Rabia holds, that you don’t? And why is it killing your ability to be great?
View ArticleClik here to view.
Why Bring Philosophy Into Your Marketing
Philosophy! What place does that have in marketing? Amazing as it may sound, your philosophy contributes greatly to building a picture in your client’s mind. But how do you use philosophy?
View ArticleClik here to view.
Why Have An Audience: The Secret of Moving Ahead in Business
Most of us work alone. And that’s where things start to fail. You didn’t learn to walk, talk or write by yourself. You needed an audience. So how does that audience play a role in everyday life? And...
View ArticleClik here to view.
Publishers And Packaging
Why would you pay a book for $100 when you could buy a book for $10? The secret lies in packaging. Find out what’s involved in packaging.
View ArticleClik here to view.
The Myth of The Sales Page: So What Really Causes Conversion?
Most people will tell you that you need a great sales page because it’s where customers buy bucketloads of products or services. But customers don’t necessarily buy ‘because’ of the sales page. So how...
View ArticleClik here to view.
Is Outsourcing a Good Idea, or is it a Half-Myth?
So you’ve probably heard about the ‘Four Hour Work Week’ and of course most people will say ‘you should outsource everything’. Well, that’s only half a good idea. The truth is you can quickly get...
View ArticleClik here to view.
Is Less More
People just say things like: “Less is more”. But is this really the case? Not always. Sometimes more is needed to explain the situation in detail. So how do you know when you should stop? When is...
View ArticleClik here to view.
Five Minute Website Tweak That Quadruple Your Subscribers
What’s the one fundamental mistake that most of us make on our website? And how can this five-minute website tweak change the response of those visiting our site?
View ArticleClik here to view.
Pace Vs Potential: How Do We Make The Leap?
Most of us are working our tails off every single day. And yet, we still know that we’re not reaching our true potential. Pace is one thing. Potential is another. How do we get from pace to potential?
View ArticleClik here to view.
Picasso Principle
Want to get rich quick? Well you’re in the wrong place. As Picasso would tell you.
View ArticleClik here to view.
Critical Learning Period: How Adults Can Learn Faster
Children have what is a critical learning period. So what happens once you grow older? How do you cope with learning and use it to your advantage?
View ArticleClik here to view.
Why Audience Matters
No man (or woman) is an island. If you don’t have an audience to help you along, you just wither. So why do you need to work on an audience right away? Find out in this audio.
View ArticleClik here to view.
Why Rest Matters
We all need a break. That’s for sure. But the problem is that we have so much to do. The point is that the more you do that stuff, the less you’ll achieve. A break isn’t a nice to have. It’s critical...
View ArticleClik here to view.
How To Write Articles While Driving A Taxi
Could you write an article while driving a taxi? The obvious answer is no. Listen to this audio to find out the non-obvious answer.
View ArticleClik here to view.
High Ratings Seminars
How do you get higher ratings at seminars? Find out here. It’s easier than you think.
View Article
